Things Are Not Hard to Make. The Hard Part Is Choosing Who Makes Them With You.
Why I wrote a manifesto on trust — and why it cost me houses, apartments, cars and equipment to learn its fourteen lines.
Razvan Laichici
FROM THE LABWRITING
Razvan Laichici.
CMO & GTM Strategist · Co-founder, TerranOS
I write about the systems behind revenue, the trust behind partnerships, and the physical things — batteries, compute, buildings — that marketing people usually only talk about. One system a week; longer pieces when a subject deserves it. Everything here is written from The Lab, and every number carries its source.
Razvan Laichici
Learn How to Apply Activation Energy Principles in Marketing
Hello, marketers and business builders! What is activation energy? Let’s talk about a concept that’s not just scientific jargon, but a game-changer for your marketing strategy: activation energy. You might think this is something
Razvan LaichiciFROM THE LABFind your Why – your most important asset in business
Find your Why – your most important asset in business
Without a Why, big things can’t happen. With it, you become unstoppable. S. Dinsmore Single Motivating Purpose – your mission and the framework you can follow to accomplish it A. Why discovering your ‘Why’ is your most important a
Razvan Laichici
What is a successful business?
A successful business is a series of choices built up over time. In business, like in any domain, there are good decisions and bad decisions you can make. You have complete control and free will over anything related to your busin
Razvan Laichici
How to win each game you play?
When your learning habit becomes your entertainment you will win in every game that you play. Games are at the base of how we built our society. Everything can be considered a game. The most “game-like” feature you can identify in
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Block a certain time each day for learning routine (*)
Block a Certain Time Each Day for Learning Routine Introduction In this fast-paced world, finding time for personal growth and learning can be challenging. However, by implementing a learning routine and blocking a specific time e
Razvan Laichici
Build your businesses HQ Dashboard (*)
Taking action on what is most important, knowing where you are and using your resources wisely will generate progress and growth. Are you looking to take your business to new heights? Are you seeking a tool that will help you make
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Simplify your customer journey in the smallest steps possible
A customer’s journey determines if they will ever buy from you again. So it’s essential to design your customers’ journeys ahead of time, so you are in complete control over how you solve their pains and how you are perceived. Wha
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Focus 80 % of your resources on solving your customers’ pain(*)
Focus 80 % of your resources on solving your customers’ pain in such a unique way that you can build a relationship. People value authenticity and memorable experiences more than money. Focus 80 % of your resources on solving your
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A small business should be an innovation hub(*)
In today’s rapidly evolving business landscape, innovation has become a crucial driver of success. While innovation is often associated with larger corporations and tech giants, small businesses should also recognize its significa
Razvan Laichici
Create Standard Operating Procedure for every repeatable task(*)
In today’s fast-paced and dynamic business environment, organizations often find themselves performing numerous repeatable tasks on a regular basis. These tasks can range from customer support procedures to manufacturing processes
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Learn how to delegate properly(*)
Have you ever felt overwhelmed with tasks, struggling to keep up with everything on your plate? It may be time to master the art of delegation. Delegation is a powerful skill that allows you to distribute work effectively, empower
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Systemize your working routines
Humans are not used to thinking in systems. Most of us have a spontaneous nature and we like to improvise. What does that get us? Usually, unpredictable results. In our personal lives, it’s not that big of a deal because we are al
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Organise every hour of your day(*)
Don’t program your life, you are not a robot! Life can often feel like a race against time, with endless tasks and commitments vying for our attention. In this fast-paced world, organizing our day effectively has become more cruci
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Step up every day to your routine (*)
This is how you become a Pro and leave the wantrepreneur mindset. ## Article: How to Step Up Every Day to Your Routine and Become a Pro, Leaving the Wantrepreneur Mindset Behind ### Introduction: 1. Don’t miss out on the opportuni
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Work first on the hardest task (*)
The fear of failure relieves with progress even if it is slow. Introduction In our fast-paced world, where distractions abound and demands constantly pull us in different directions, it can be challenging to stay focused and produ
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What do you do when your marketing strategy is failing?(*)
Your response to a failing marketing strategy determines your capacity for implementing a successful one. Marketing is a critical aspect of any business, driving growth, brand awareness, and customer acquisition. However, even the
Razvan LaichiciFROM THE LABActivation Energy – Why Getting Started Is the Hardest Part also aplicable to your marketing (*)
Activation Energy – Why Getting Started Is the Hardest Part also aplicable to your marketing (*)
This is how you get your customer to take action. Marketing is a dynamic field that requires constant innovation and effective strategies to capture the attention of consumers. In the pursuit of successful marketing campaigns, bus
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Why 21 st century customers buy from the brand that inspires them?
Be more real and purpose-driven. Introduction: The pandemic has left emotional scars on billions of consumers worldwide, fundamentally altering their spending habits and priorities. Heightened sensitivities and a desire for positi
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The Number One Skill in Marketing: Don’t Give Up on Your Customer, Ever! (*)
Don’t give up on your customer, ever! In the ever-evolving world of marketing, one skill stands out as the most crucial: customer retention. While attracting new customers is important, it is equally, if not more, vital to nurture
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PS. I Love You
Learn more about how Sabeer Bhatia and Jack Smith built the prototype of Hotmail in the 1990s and how their message from the bottom of each email had a hyperlinked message that read: ” PS, I love you. Get free email at HoTMaiL.com
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Your current tactics are designed to deliver your current results
Go out of your head and create art! Marketing = Innovation squared ## Introduction Don’t miss out on the opportunity to revolutionize your marketing strategies and achieve exponential growth. Discover how to embrace innovation in
Razvan LaichiciFROM THE LABThe lifecycle of a marketing campaign is too short
The lifecycle of a marketing campaign is too short
The lifecycle of a marketing campaign is too short to not pursue the best opportunity you know ofto get the attention, trust and sale of your customer.
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Craft your Client Acquisition System aka Funnel in 7 steps (*)
# How to Create Your Client Acquisition System in 7 Steps ## Introduction: 1. Are you tired of struggling to attract and convert clients for your business? Discover the step-by-step process to create a powerful client acquisition
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Build a sales process, integrate it with your marketing system and test your MVP(*)
Introduction: Unlock the key to skyrocketing your sales and transforming your business with a comprehensive sales process, seamlessly integrated with your marketing system, and validated through MVP testing. Don’t miss out on the
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What is the future of fundraising?(*)
The Future of Fundraising Is Peer-to-Peer. ## Introduction 1. Don’t miss out on the next big revolution in fundraising! The future of raising funds lies in peer-to-peer connections, and you need to be part of it. 2. Get ready to t
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The number one skill in life is not giving up(*)
Don’t ever give up on you or your dream. The Number One Skill in Life: Embracing Perseverance In a world filled with constant change and uncertainty, the ability to persist and not give up is a skill that can truly set you apart.
Razvan Laichici
Your lack of structure is affecting your earning ability and raising your stress level(*)
Clean your life of clutter physical and emotional also. Introduction: In our quest for success and happiness, we often find ourselves struggling to achieve our goals while battling increasing levels of stress. What if I told you t
Razvan Laichici
Work your Marketing Strategy recession-proof(*)
If you can’t find customers for your business during a hard time and grow your business in this period that you pass the test. ### How to Recession-Proof Your Marketing Strategy: Embracing Counter-Intuitive Ideas In times of econo
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Why Outsourcing your all Marketing to an agency in is not the best strategy for your business?(*)
Before you even start searching for deals from marketing agencies, you should have your MVP mapped out for your product or service. Also important is to have at least 3 KPI’s in place. Outsourcing marketing to an agency has long b
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Discover how your failures prepare you for your life’s work!(*)
Why do we fail? Where do you think you lose your momentum? How can you overcome your fears? Failure is Not the End We all have great project ideas that we would love to turn into success. But why do we often fail? Where do we lose
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Winners of tomorrow are the ones that never quit fighting, even if they know there is no chance to win today(*)
# How to Deliver the Best Value for Your Customers Without the Fear of Failure ## Introduction: 1. Are you tired of playing it safe in your marketing efforts, afraid to make mistakes? 2. Do you want to be a true winner in the comp
Razvan LaichiciFROM THE LABWhy do you need to implement agile Marketing in your Content Strategy?(*)
Why do you need to implement agile Marketing in your Content Strategy?(*)
New technologies are rushing companies to respond to customer demands more quickly and with better data-driven insights than ever before. Agile marketing is the approach to planning, executing, and measuring projects and campaigns
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Learn how to fulfil your business purpose in 7 Steps! (*)
Your business should have two core functions: marketing and innovation. As Peter Ducker described marketing, to be alongside innovation the department that produces results, all the other components being labelled as costs. Introd
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Keep walking on your silent path even if you can’t see the light at the end of the tunnel!(*)
Your favourite entrepreneur’s first product was just as bad as yours. Your favourite marketer’s first business strategy was just as bad as yours. We often hear the saying, “Keep going even if you can’t see the end of the tunnel.”
Razvan LaichiciFROM THE LABFind out the nr 1 skill to Fulfill Your Dream
Find out the nr 1 skill to Fulfill Your Dream
The most important skill to master in life is being able to set goals and make them a reality. You think that I revealed the secret and that I spoiled all the fun for reading till the end ? That’s the funny part, and also a test.
Razvan LaichiciFROM THE LABSchedule your Dream!
Schedule your Dream!
If you only talk about your dreams, they will remain there. If you only envision them and use only your imagination to daydream about them it’s the same, they will remain there but they will become possible in your mind and this i
Razvan LaichiciFROM THE LABHow to find your Single Motivating Purpose?
How to find your Single Motivating Purpose?
What is your Single Motivating Purpose? It is the framework ( the system that you develop yourself on your life long journey ) that you can rely on to fulfil your dream by helping you stick to your mission. Single Motivating Purpo
Razvan LaichiciFROM THE LABThe art of being yourself
The art of being yourself
First, just STOP! Stop thinking good or bad, stop thinking happy or sad, just be you. You are the one. It’s not them, it’s you. Let the thought exit your mind, this is where the true you enter, the spirit, not the thinker, not the
Razvan LaichiciFROM THE LABAre you the creator of your destiny?
Are you the creator of your destiny?
Nobody can answer this question better than yourself. I’m sure you’ve heard a lot “Follow your Passion!” and I’m also sure that for one moment you were motivated enough to dream how your life will look like if you do what you want
Razvan LaichiciFROM THE LABBuild an engaged audience before starting your business!
Build an engaged audience before starting your business!
Why do we use a business model based on audience education? Caution! This Business Model is best for entrepreneurs whose main goal is to launch their products and services through an integrated system of internet marketing, develo
Razvan LaichiciFROM THE LABRED Platform – Marketing System
RED Platform – Marketing System
One of the best articles about the RED Platform and what it is this Medium article written by Revoltoso, https://medium.com/@elrevoltosolibre/red-platform-is-now-live-9ecf65ce9b31. It describes in detail what’s the idea bedding th
Razvan LaichiciFROM THE LABHow to change your state of mind to do your best work every day?
How to change your state of mind to do your best work every day?
If you start working on your dreams and outline the habits that you need to succeed in the project you start working on I can assure you that there will be days when you will feel like quitting. It does not matter if it is your bu
Razvan Laichici
7 Steps for Efficiently Approaching New Clients
I talked in a previous article ( https://razvanlaichici.com/2020/02/26/how-would-you-start-from-nothing-if-one-day-youll-lose-everything/ ) about a very useful exercise: The worst-case scenario method for your business. Well, that
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How to Outperform your competition not by bidding for your customer’s attention but by teaching your audience how to solve their pains
In these uncertain times of the 2020 Covid 19 World Wide Pandemy it’s easy to fall into the trap of doing mindless work only to make the time get a bye in an ever-increasing cycle of anxiety. Hoping that when you wake up tomorrow
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Daily Discipline An Essential 5 Step to Success
When we launch our careers as entrepreneurs, we have a bunch of fears, hesitations, and many questions that bounce around in our heads all day. I also went through times when things didn’t go my way, and I was frustrated that I co
Razvan Laichici
Ripple (XRP) – How it all started
Ripple (XRP) – How it all started During 2017, until December, XRP remained at a constant level, failing to exceed $ 0.2. In December, its ascent began, culminating at the beginning of 2018, when the token reached its all-time hig
Razvan Laichici
How would you start from nothing if one day you’ll lose everything?
The worse case scenario method. I’ve often thought about, with considerable guilt, all those moments where I’ve failed and lost everything, and for weeks, even whole months, stayed down. I’ve made many mistakes and a few times eve
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What would you do differently today if you knew you couldn’t fail?
Would you like to work with your mind free of distractions; from a state of flow that enables your dream? What if you knew exactly what you needed to do so that your business would constantly move forward? Instead of going in circ
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How to escape your ego’s self-slavery trap and Start Doing!
A big ego could lead to serious repercussions in both your personal and professional life. When we reach the top level of decision making, many of us tend to believe that we know all the answers, in order to feed our desire for co
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IPO vs ICO vs ETO vs STO – Which one is the best to invest in?
You don’t need to be an investment expert to be aware of the fact that companies have quite a few options to rely on if they want to raise capital, except the classic loans. Obviously, one of the most popular is an IPO – initial p
Razvan LaichiciFROM THE LABMarketing Automation Systems
Marketing Automation Systems
What is marketing? Marketing is getting someone that doesn’t know he has a problem, to understand their pain, to make them search for a solutions, to get to know you by teaching them how to solve their pain, like, trust and becaus
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What kind of articles are the best for SEO ?
We keep hearing people talking about the superpowers of content marketing and saying that it should be at the core of your digital marketing efforts. And there’s nothing wrong about this, as we’re also big supporters of this proce
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Successful people don’t care about your brilliant idea
Honestly, we all have ideas that we would love turning into genuine successful projects. Deep inside, we all believe that some of our ideas are the secrets of the Universe and people haven’t yet realized it. Trust me, I’ve been in
Razvan Laichici
Why do you have to master your mind before you begin the journey of a thousand miles ?
Modern day man is confused about what it takes to be a man. And when a man is confused he cannot lead himself. How? Well, the feeling of being lost first comes into place. The feeling that you really don’t know what to do, as soci
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